The inspiration for NuBra® came from a Bragel International, Inc. (BII) founder realizing that women who are not satisfied with their own breasts and desire larger, more shapely breasts can only select between two alternatives for breast augmentation: (1) wearing external padding such as foam or the like, and (2) through surgical breast implants. Both options may be either too costly, risky or result in an unnatural look. So BII created the Original Silicone NuBra®, providing women with a more affordable and natural option for breast enhancement.